Many millions of users across the globe use Instagram each day. This social media giant gives you the opportunity to reach a substantial number of users from all over the world.
Utilizing Instagram to promote your business’s marketing strategy can help you establish your image, drive more traffic, grow your list of subscribers to your email list and make sales.
1. Keep It Social
When using Instagram for marketing your business consider social media and not advertising. Create content that your users will engage with rather than ignore because it looks too spammy. Make it clear that you are buy instagram views interested in pictures that are relevant to your industry to make people more interested in following you.
2. Provide Value
Instagram users are avid shoppers who conduct study, so the more information you can offer your followers in the form of images or stories the more appealing.
3. Use Stories
Instagram Stories provide instant information and instant gratification. They are only available for 24 hours, which creates the feeling of urgency and excitement.
4. Use Hashtags
A lot of people are actively searching for specific hashtags. Your photos will be waiting for them. One Instagram study showed that using at minimum one hashtag to each of your posts is likely to generate greater than 12 percent engagement on average.
5. Call To Action
Each post you publish should include clearly defined calls to action that is in line with your company’s goal when you create it. Instagram comes with a variety of buttons like “Buy Now’.
6. Link Back To Your Site
Instagram is a fantastic way to increase traffic to your site. Over 50% of people who use the site follow at least one company, and claim to have gained knowledge about a service or product through Instagram.
7. Consistent Brand Image
Be consistent with your page’s theme. Include only photos, hashtags video captions and captions that are pertinent to your page’s topic.
8. Create A Good Profile
Make sure your Instagram profile informs your target people about you and what you are doing. Instagram’s search engine is based on text, and you have greater chance of finding you if your user name includes a keyword or two that are relevant to your company.
9. Switch From Personal To Business
Convert to a business-only account in order to have access to all the analytics and tools that are available.
10. Use Your Analytics
The process of analyzing your marketing by using Instagram is really easy. Instagram Insights gives you all the relevant information on your account. It helps you understand how your marketing efforts are paying off.